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The Customer

A preeminent telecom, media and entertainment company, this MSO owns one of the nation's largest cable clusters. It delivers its branded triple-play services through a state-of-the-art network to several million residential and business customers in the country's top markets.

The Challenge

To successfully compete against free and flat rate VoIP international calling services and prevent attrition, the MSO had to quickly add differentiating, compelling new International calling capabilities to its telecom product portfolio, and fully integrate the new service with its custom core VoBB service. It had to rapidly develop an economical, high quality prepaid service that dynamically leveraged best routes and rates, and provided the MSO's millions of business and residential subscribers with a convenient, feature-rich and competitively-priced array of customized International calling plans.

The company faced a daunting challenge in launching the new service: its massive telecom services penetration and subscriber take rates required that the new service be immediately capable of processing extremely large numbers of calls. The MSO would tolerate zero risk with its installed base.

The Solution

To create the new feature-rich International service, the MSO turned to the industry's most innovation-friendly, massively-scaled, market-proven IP voice service solutions: the Pactolus SIPware Prepaid Calling service and RapidFLEX Service Delivery Platform. The new service was tightly integrated with the MSO's proprietary core VoBB service, and customized to streamline subscriber authentication with the RapidFLEX Service Creation Environment (SCE). The RapidFLEX SCE is the only telco-grade developer tool suite that's object based for rapid development and deployment of unique/highly customized services, and its rich object palette and user-friendly design simplified and accelerated the integration and service customizations.

RapidFLEX was also chosen for its market-proven scale: it's is the only IP services platform that automatically protects IP voice & multimedia services because it transparently integrates function critical to sustaining call states, such as server clustering, N+1 redundancies, failover application logic, etc. RapidFLEX ensured that the MSO's newly-created International service would immediately, effectively deploy and perform as needed.

The Integration

The solution was deployed with a Siemens gateway and Acme Packet's session border controller, and with the MSO's unique IP service architecture and applications..

The Results

SIPware Prepaid and the RapidFLEX SCE enabled creation and customization of the new Tier 1-scale service in record-setting time: it went from concept to customer within a single quarter and provided reliable service from its first day. The service continues to fully meet the MSO's current and projected subscriber demands, and is the foundation for the company's unlimited international calling flexible and flat rate plans. Because it is conveniently, transparently delivered on the subscriber's phone without special cards, dialing codes or extra numbers to call, the MSO's subscribers are signing up at record rates.